Playing the Auction House: March Data

As part of learning about the economy for my own business ventures, I decided to make a study of what World of Warcraft players call “playing the Auction House”, in which they try to make profits solely by reselling goods bought from other players instead of going out and obtaining these goods directly from the game world. In February, I ran two characters on two different servers to dip my toes into the world of buying and re-selling. My preliminary findings left me with many more questions about the Auction House economy, and so the study continued!

In the month of March, my study followed six characters, each with a different marketing scheme for selling their goods. These characters remained on the combined server of Cenarion Circle and Sisters of Elune, a relatively small North American RP server, as well as one of the oldest. I will summarize some of my findings below. Continue reading “Playing the Auction House: March Data”

Playing the Auction House: A Qualitative Study

In my efforts to start up a small bookselling business on Amazon, I ran a little experiment on the World of Warcraft economy. As described in my February Update post, I determined I would start with a small amount of ingame currency, then proceed to play the Auction House to see how much of a profit I could make with it. This was to simulate the real world market of buying items used and trying to sell them up for a profit.

It’s now one month into the study and I’ve decided to post my findings thus far.

Continue reading “Playing the Auction House: A Qualitative Study”